The Heritage Group Honors Heroes: Veterans Wave the Flag at Indianapolis Colts Game
It was one year ago that John Masterson, Sales Manager for US Aggregates and a United States Marine Corp veteran, hatched an idea for a unique and memorable way to show appreciation to veterans in the Heritage family.
“My colleague Ben Hardy and I were at a Colts game last year and were watching the flag ceremony. I mentioned to Ben that it was something we should look into doing as part of a Heritage Group community event,” said John. “Being a salesman, Ben was confident he knew someone with the Colts organization to help get this rolling.”
The idea grew into a collaboration between The Heritage Group and the Indianapolis Colts, two organizations united by a shared commitment to giving back to their communities. As a way to honor Heritage veterans, they and their families were invited to participate in the pre-game flag ceremony at the Colts’ November 26, 2023 “Salute to Service” home game against the Tampa Bay Buccaneers.
The pre-game ceremony involves unfurling a 1,200-pound flag that spans the entire field. To pull off this feat requires the coordinated efforts of hundreds of volunteers on the ground. Ben and John collaborated with Sara Morris, Director of Strategic Experiences, to coordinate this massive event. Over the course of a few months and with the help of a special event committee, formal invitations were sent to all Heritage employees with veteran status, shirts were designed and ordered, transportation was scheduled and day-of plans were pieced together to keep participants enthusiastic and entertained.
“In coordinating with the Colts, we thought it best to first involve members of our Heritage employees and their families with veteran status. From that first invitation, we filled all 400 available positions, the maximum amount of people the Colts will allow to hold the flag,” notes Ben Hardy, Sales Representative for Asphalt Materials, Inc.
Beyond the overwhelming response for signups, Heritage veterans expressed gratitude for the chance to be a part of such a significant event. For the veterans involved, the experience was deeply moving. Many spoke of the sense of pride and connection they felt as they represented their fellow service members on such a grand stage.
“I’ve never worked for such a good company that honors our military veterans in this way. It’s just very humbling and an honor to not only be part of this event, but to work for Heritage,” said Brian Frank, Transport Driver for Heritage Transport, LLC and United States Navy veteran.
The collaboration with the Indianapolis Colts showcased THG’s potential to make a meaningful impact by fostering a sense of unity and appreciation.
“Acts like this show the company cares,” said John Masterson. “When The Heritage Group says they support veterans, they absolutely do and events like today are proof of that.”
The Heritage Group and its operating companies has long emphasized support for veterans with initiatives like mentorship programs, job placement services, and ongoing partnerships with veteran’s organizations. The success of the flag-holding ceremony demonstrated that there is a profound desire within our family of companies to recognize and support those who have served in the military.
The Heritage Group’s commitment to supporting veterans serves as a shining example of how businesses can make a positive impact on society while creating unforgettable experiences for those who have selflessly served our nation.