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Recap: 2023 United for Service

In a powerful demonstration of community strength, compassion and coordination, The Heritage Group’s 2023 United for Service — a week-long service campaign — recently unfolded across 11 states, bringing together 682 volunteers on a mission to combat food scarcity and hunger.

Now in its second year as a company-wide initiative through The Heritage Group, United for Service originated with the Fehsenfeld family as a way to gather and bond together while giving back to the communities where we live and work. This year’s effort resulted in an impressive 1,400 service hours dedicated to making a real difference in the lives of those facing the harsh realities of hunger.

The heart of our United for Service campaign lies in the spirit of collaboration. Local service organizations, impassioned volunteers, and essential community partners joined forces to address one of the most pressing issues affecting countless lives — the lack of access to adequate, quality food. The scale of this initiative reflects the shared commitment to creating positive change.

The need for food is key to our existence, and the communal sharing of meals is a part of our culture. Families bond over dinner; co-workers chat over lunch. But for some, putting food on the table is a struggle. According to the USDA, more than 34 million people, including 9 million children, in the United States are food insecure. In fact, every community in the United States is home to families who face hunger. But rural communities — where many struggle with limited job opportunities and lack of transportation options to reach grocery stores or food pantries — are especially hard hit by hunger.

The backbone of any successful service campaign is the dedication of its volunteers. Our Heritage volunteers united with a common goal: to make a meaningful impact in their respective communities. With 682 individuals stepping up, each hour contributed becomes a building block in the fight against hunger. Together with business leaders and colleagues, members of our Heritage family served meals at soup kitchens, stocked shelves at food pantries and prepared meals for distribution to community members in need. Spanning across 11 states, our week of service was a testament to the widespread need for assistance and the urgency to address food scarcity on a broader scale. This year’s United for Service week witnessed an impressive tally of 1,400 service hours, which underscores the dedication and commitment to service within our employees.

Crucial to the success of this campaign were the invaluable partnerships forged with local organizations. From food banks and shelters, the collaborative network created a ripple effect, amplifying the campaign’s reach and effectiveness. Together, these partners played a pivotal role in ensuring that resources were utilized efficiently and that the impact extended beyond the week of service.

Beyond the numbers, the true measure of success lies in the lives touched and the communities strengthened. By addressing immediate needs and fostering sustainable solutions, this campaign aimed not only to provide relief but also to create a foundation for lasting change. In the face of food scarcity, our United for Service week stands as a beacon of hope and a testament to the transformative power of collective action. Our combined efforts remind us that, together, we can build stronger, more resilient communities, and that positive change is possible when we are united around a shared vision and purpose.

To everyone in our #HeritageFamily who donated food, sorted produce, chopped vegetables, served lunches and assembled snack packs: Thank you!

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Salute To Service

The Heritage Group Honors Heroes: Veterans Wave the Flag at Indianapolis Colts Game


It was one year ago that John Masterson, Sales Manager for US Aggregates and a United States Marine Corp veteran, hatched an idea for a unique and memorable way to show appreciation to veterans in the Heritage family.

“My colleague Ben Hardy and I were at a Colts game last year and were watching the flag ceremony. I mentioned to Ben that it was something we should look into doing as part of a Heritage Group community event,” said John. “Being a salesman, Ben was confident he knew someone with the Colts organization to help get this rolling.”

The idea grew into a collaboration between The Heritage Group and the Indianapolis Colts, two organizations united by a shared commitment to giving back to their communities. As a way to honor Heritage veterans, they and their families were invited to participate in the pre-game flag ceremony at the Colts’ November 26, 2023 “Salute to Service” home game against the Tampa Bay Buccaneers.

The pre-game ceremony involves unfurling a 1,200-pound flag that spans the entire field. To pull off this feat requires the coordinated efforts of hundreds of volunteers on the ground. Ben and John collaborated with Sara Morris, Director of Strategic Experiences, to coordinate this massive event. Over the course of a few months and with the help of a special event committee, formal invitations were sent to all Heritage employees with veteran status, shirts were designed and ordered, transportation was scheduled and day-of plans were pieced together to keep participants enthusiastic and entertained.

“In coordinating with the Colts, we thought it best to first involve members of our Heritage employees and their families with veteran status. From that first invitation, we filled all 400 available positions, the maximum amount of people the Colts will allow to hold the flag,” notes Ben Hardy, Sales Representative for Asphalt Materials, Inc.

Beyond the overwhelming response for signups, Heritage veterans expressed gratitude for the chance to be a part of such a significant event. For the veterans involved, the experience was deeply moving. Many spoke of the sense of pride and connection they felt as they represented their fellow service members on such a grand stage.

“I’ve never worked for such a good company that honors our military veterans in this way. It’s just very humbling and an honor to not only be part of this event, but to work for Heritage,” said Brian Frank, Transport Driver for Heritage Transport, LLC and United States Navy veteran.

The collaboration with the Indianapolis Colts showcased THG’s potential to make a meaningful impact by fostering a sense of unity and appreciation.

“Acts like this show the company cares,” said John Masterson. “When The Heritage Group says they support veterans, they absolutely do and events like today are proof of that.”

The Heritage Group and its operating companies has long emphasized support for veterans with initiatives like mentorship programs, job placement services, and ongoing partnerships with veteran’s organizations. The success of the flag-holding ceremony demonstrated that there is a profound desire within our family of companies to recognize and support those who have served in the military.

The Heritage Group’s commitment to supporting veterans serves as a shining example of how businesses can make a positive impact on society while creating unforgettable experiences for those who have selflessly served our nation.