The Heritage Group Gasoline Alley Gallery | Photo by Zach Dobson, IMS Museum
At The Heritage Group, we’ve always believed that innovation and legacy go hand in hand. That belief is why we’ve long supported the Indianapolis Motor Speedway—an institution where history, technology and culture collide in spectacular fashion. Now, that commitment continues in a bold new chapter: the reopening of the newly renovated Indianapolis Motor Speedway Museum.
Following a $60.5 million, 17-month transformation, the Museum has reopened its doors with 40,000 square feet of new exhibit and experience space. It’s not just a facelift—it’s a full-on reimagination of what a museum can be, with immersive galleries, interactive experiences and hands-on STEAM learning zones designed to inspire fans of all ages.
The Heritage Group Gasoline Alley features seven garages, representing different eras of the Indianapolis Motor Speedway, that highlight the stories of each time-period through cars, decor, and immersive audio and visual elements. | Photo by Zach Dobson, IMS Museum
As a proud supporter and partner, The Heritage Group is honored to help bring this vision to life. Our name lives on inside The Heritage Group Gasoline Alley Gallery, where guests can take a walk through racing history, exploring seven era-themed garages filled with vehicles, artifacts and stories from the track. From the earliest days of the Speedway to modern safety innovations, this gallery brings the past roaring into the present.
“The Indianapolis Motor Speedway Museum is grateful for The Heritage Group’s support. Our two institutions both believe in the importance of innovation and inspiring the next generation to get involved with careers in science, technology, engineering and math. The Heritage Group Gasoline Alley Gallery is the perfect representation of that, as guests take a stroll through the history and technology advancements from the Indianapolis Motor Speedway’s beginnings to modern day,” said Joe Hale, IMS Museum President.
However, our support goes beyond exhibits. It’s about sparking curiosity, fueling imagination, and honoring the spirit of ingenuity that defines both the IMS and The Heritage Group. Whether it’s a child experiencing their first pit stop challenge or a lifelong fan rediscovering their love for racing, we’re proud to help create moments of discovery and delight.
“We’re proud of our roots here in Indiana. Our long partnership with the Indianapolis Motor Speedway is something we truly value. Supporting the new IMS Museum—and especially the Gasoline Alley Gallery—is a way for us to celebrate innovation and history at the same time. We hope it inspires the next generation of scientists, engineers and builders to dream big and keep pushing forward,” said Sara Morris, Director of Strategic Giving at The Heritage Group.
Our continued investment in the IMS Museum reflects who we are: a family of companies driven by purpose, committed to building a safer, more sustainable and more innovative future—both on and off the track.